To create a Web site. Content of your Place

Finally it is time to begin creating a Web place, and for it I suppose that you have already analyzed the market, defined the topic that is going to treat your place and have a good list of words key to work.

In this section we are not going to focus in the "technical" aspects to create a Web place, since at present a big number of companies exists in Internet that offer the services and the hardware necessary for such an end, easy to use and at a reasonable price.

This section treats on a more important aspect at the time of creating a Web place and it is the content of your place.

But before starting, I want to indicate the hardware and necessary services to create your place:

Domain: It is simply the name that you want to call to your place (example: www.tusitio.com)

Web Hosting: It is where the information of your place is going to keep so that it could be seen in the Web.

Tool to create Web place: Normally you will use a publisher WYSIWYG (What You See Is What You Get, in Spanish: What you see is what you obtain). It is a tool that works like Word.

Normally the companies that give these services include also hundreds of staff predesigned professionally, so that the only thing that you have to do is to see which is the one that more you like and adapt yourself to your needs.

Content of your Web site

Page of Beginning (Home Page)

Once you have chosen the "look" of your Web place, it is time to begin. And the first step to create a Web place is the creation of the page of beginning. It is the most important page of your place, since it is the entry door.

The beginning page has to be simple, also it has to give a clear message and motivante of what your place talks each other.

And in general, your Web place has to be easy to sail, for what we recommend to use a bar of navigation located to the left of the page.

He avoids the extensive paragraphs, since this makes the reading difficult. If you have a very big paragraph, you can divide it and turn it into several smaller paragraphs.

You have to center on the message that you want to transmit using the principal key word of the topic of your place. Once you have received the attention of your visitor, you can direct it to other sections of your place by means of linkage.

Practical councils of CATHEDRAL to Create a Web site

The content or text of your Web pages is a very important factor for the optimization of a page. To optimize the content, you will have to try to use the key word between 5 and 10 % on the page. Also it is a good idea to include key words in bold face or italics to give to him more I weigh.

The closer possible thing tries to place the key word at the beginning of the text, especially in the first paragraph. The ideal thing would be that your key word was the first word of the text.

It is important to bear in mind that you do not excel yourself and do not mention the key word repeatedly. This is known like "keyword stuffing" (to repeat too much a key word), and to the search engines undoubtedly they do not like this since it is seen like an attempt of spam and your place might be sanctioned, or enclosed worse, prohibited.

You will have neither to use the same color of text as that of the fund of your Web place (so that it seems invisible or secret), nor to use tiny text. These two things also can be seen like an attempt of trick to the search engine and he might drive to a prohibition of your place.

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