Market analysis by means of Key Words

To choose the key words that you should use in your Web place on having done a market analysis is perhaps the most important decision that you must take, and that they will determine the success (or I fail) of your business in Internet.

The target of the investigation is to discover what words and phrases not only are going to bring traffic to your Web place, but even more important, bring traffic faced to your place.

The faced traffic is that traffic that will generate most of your income, since the users really will obtain for what they are looking.

The best way of initiating the market analysis is looking for the key words of some topic in particular that is of your interest, which you know well, or that simply excites you. Before using the first key word that crosses for your head, it is suitable firstly to do some investigations, first of all to know how difficult it will be to obtain a good ranking of the key words of your election and also the number of persons who deposit these key words in the search engines. This will give you an idea of the quantity of traffic for that you can wait.

Market analysis Using Hardware for Key Words

In order to investigate your key words you can use the tool for key words of Google. This tool allows you to introduce a word or phrase and see other words / phrases for that the people stretch to look, like also the quantity of places that they are announcing in Google Adwords, and what they are paying for certain key words. This will help you to find key words that generate a good volume of traffic faced to your Web place.

Between more the advertisers of Google Adwords pay for the key words, much better for you, since one of the sources of income of your Web place will come from the AdSense announcements.

Now: what key words are good?

To decide that key words to use, we are going to bear in mind the following factors:

1. The global volume of monthly search of the key word is of at least 2000. Less of this is to fight for something that is not going to benefit us too much.

2. If the key word has million monthly searches, probably you will not manage to appear in the first results of the engines of search.

3. The best thing is to use key words that have some thousands of searches a month, even hundreds of thousands.

Once you have done a market analysis (demand), and have a good number of words or phrases that are related to the principal topic of your Web place, it is time to analyze the competition.

Market analysis - Competition (offer)

Since we have an idea of the key words or phrases that we want, we are going to see that so easy or difficult it will be to manage to be on the first page in Google for each of these phrases.

In this point I am going to introduce a new concept: Google PageRank. The form in which Google (and other search engines) decide in what order the Web places appear in his results is to look how many places provide linkage to a certain Web page.

More next linkage have a Web place, it will be considered to be more popular, and the position will be better in the search engine. East is at present the principal factor that determines the position of a Web place in the results of the engine of search. There are other factors (that will be treated further on), but this is fundamentally the principal factor that the search engines use.

Google PageRank offers a measurement of the number of next linkage (acquaintances as "backlinks") it has a Web place.

The PageRank is an exponential scale between 0 and 10, and the higher is the PageRank of a Web place, the more ties there will be directing towards the place.

You can unload the Bar of Google to see the PageRank of the Web places that you visit (between other things).

Now, to know the PageRank that needs your Web place to appear on the first results page, simply we introduce the key word in the picture of search of Google and click in each of the results. Next we see the PageRank of each of the places. And we repeat this procedure for each of the key words that you have chosen.

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